Blizzard sent out emails to fans who purchased a Blizzcon 2009 ticket a few months ago. Between August 5-7, only those who purchased a Blizzcon ticket will have the opportunity to pre-order the Blizzcon 2009 merchandise from the official Blizzard store. Read the email transcript Eldorian received earlier to check out the requirements and instructions:
Blizzard Quote: Heading to BlizzCon 2009? Planning to purchase some souvenirs at the show? We wanted to send you one last reminder that for the first time ever, you’ll be able to shop for items from the BlizzCon 2009 store BEFORE the event during our limited-time-only, online BlizzCon 48-Hour Sale! For a limited time beginning August 5 at 10:01 a.m. Pacific time, BlizzCon 2009 ticket buyers* will have the opportunity to purchase select BlizzCon 2009 store merchandise online. Items purchased through this sale will be shipped directly to your home, allowing you to avoid store lines at the show and giving you more time to take in the panels, tournaments, and other events at BlizzCon 2009. HERE’S HOW TO PARTICIPATE: Between 10:00 a.m. Pacific Time on August 5 and 10:00 a.m. on August 7, log in to the online Blizzard Store (http://www.blizzard.com/store) using the Battle.net account you used to purchase your BlizzCon 2009 tickets. Click the special “BlizzCon Sale” button in the lower-right corner of your screen. Browse new BlizzCon 2009 items created especially for attendees, add them to your cart, and then proceed to check out. Items will be shipped directly to your home. Enjoy the show! It’s that simple! Enjoy, and we look forward to seeing you at BlizzCon 2009! *Please note: Only the ORIGINAL TICKET PURCHASER will have access to BlizzCon 2009 merchandise during this online sale, and the Battle.net account used to purchase the tickets is required. If you received BlizzCon 2009 tickets through another attendee, you will need to coordinate with the original ticket purchaser to participate in this sale.