A few days ago, major gaming sites reported that Activision Blizzard had returned to this year’s E3 Exhibitors List. Last year, Vivendi and Activision had withdrew their ESA membership and E3 altogether. GiantBomb—where ex-Gamespot Editorial Director Jeff Gerstmann works nowadays—got response from Blizzard Entertainment. And the answer was:
Blizzard Quote: Blizzard Entertainment will not be attending or participating in E3 2009.
Short and straight. This is a big surprise, knowing Starcraft 2 and Diablo 3 won’t get the press time and hands-on gameplay at an event that Blizzard had previously attended to. It seems Blizzcon and the Blizzard Worldwide Invitationals will remain to be the main platforms for new game and expansion announcements—including hands-on gameplay.
Last year’s Blizzcon had the whooping achievement of over 15,000 attendees from all around the world.